{"id":90069,"date":"2021-03-10T17:14:49","date_gmt":"2021-03-10T20:14:49","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=90069"},"modified":"2021-03-10T17:14:50","modified_gmt":"2021-03-10T20:14:50","slug":"nothing-revela-aspecto-primer-producto-concept-1","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/nothing-revela-aspecto-primer-producto-concept-1\/","title":{"rendered":"Nothing lanzar\u00e1 como primer producto un par de auriculares True Wireless"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.smart-gsm.com\/blog\/carl-pei-habria-renunciado-oneplus\/\">Primero fueron<\/a> los rumores de que Carl Pei estar\u00eda abandonando el planteo de ejecutivos de OnePlus para fundar su propia compa\u00f1\u00eda de smartphones. Luego Carl Pei se fue y confirm\u00f3 la fundaci\u00f3n de Nothing pero, de momento, esta no parece proponerse lanzar smartphones a pesar de haber adquirido las patentes de Essential. En su lugar, <strong><a href=\"https:\/\/www.smart-gsm.com\/blog\/carl-pei-adquiere-essential-smartphones-nothing\/\">Nothing<\/a><\/strong> revela el dise\u00f1o de su primer producto: auriculares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No cualquier par de auriculares, no, por supuesto. Auriculares que atienden a las necesidades y tendencias de los usuarios de 2021. Es decir, un par de auriculares con conectividad Bluetooth y sin cables en lo absoluto para conectarlos. Auriculares totalmente inal\u00e1mbricos, hoy por hoy, vemos de a montones pero los de Nothing tienen un dise\u00f1o realmente atractivo.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">El dise\u00f1o del Concept 1 revela la influencia de Teenage Engineering<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La revelaci\u00f3n del dise\u00f1o de los auriculares de Nothing vino acompa\u00f1ada del nombre c\u00f3digo del producto en cuesti\u00f3n: Concept 1. Por lo que podemos apreciar los Concept 1 tendr\u00e1n un dise\u00f1o de vieja y tradicional pipa con el logo de Nothing recorriendo el tallo de manera ascendente y una diana de colores rojo, blanco y negro ocupando el dorso de su cabeza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing ha revelado que el dise\u00f1o del Concept 1 como el de todos sus productos seguir\u00e1 tres principios de dise\u00f1o: ligeros, gr\u00e1ciles y atemporales. Luego procede a describir con detalle cada uno de estos principios con el motivo de ayudarnos a entender qu\u00e9 podremos esperar de los Concept 1 y de cada uno de los productos de Nothing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La idea de un dise\u00f1o ligero es la de aprovechar cada uno de los gramos invertidos en el dise\u00f1o. Como dice Nothing &#8220;cada gramo tiene un prop\u00f3sito&#8221;. Intentan despojar cualquier rasgo superficial o innecesario del dise\u00f1o para concentrarse exclusivamente en lo que agrega valor para la experiencia del usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En relaci\u00f3n al aspecto gr\u00e1cil Nothing quiere que todos sus productos sean sencillos e intuitivos. Tomar por primera vez los Concept 1 en nuestras manos deber\u00eda suscitar una relaci\u00f3n inmediata, obvia, natural, especialmente siendo que se concentran en los aspectos funcionales de sus productos. Todo debe sentirse f\u00e1cil, con gracia, sin esfuerzo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo est\u00e1 el concepto de atemporalidad. La idea para los dise\u00f1os de Nothing es que sin sacrificar atractivo los Concept 1 y todos los productos de la compa\u00f1\u00eda pretenden verse naturales, c\u00e1lidos y atemporales: que no pasen de moda sin importar cu\u00e1ntos nuevos modelos los sucedan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el caso de los Concept 1 se han inspirado en pipas de abuelos para poder incorporar formas conocidas en la vida cotidiana de los usuarios y que estos puedan relacionarlos de manera familiar sin renunciar a la sorpresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing revela el dise\u00f1o de su primer producto, el Concept 1, y no podemos esperar a conocer sus aptitudes y caracter\u00edsticas de hardware. Cruzamos los dedos para que los Concept 1 y todos los productos de la compa\u00f1\u00eda mantengan precios accesibles y una distribuci\u00f3n que alcance a los mercados de Latinoam\u00e9rica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nothing confirma los rumores y revela el dise\u00f1o oficial de su primer producto: el Concept 1 ser\u00e1 un par de auriculares True Wireless.<\/p>\n","protected":false},"author":2,"featured_media":90070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4128],"tags":[6901,6902],"class_list":["post-90069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-nothing","tag-nothing-concept-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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