Google<\/a><\/strong>. Y como dec\u00edamos anteriormente, aunque los dispositivos de Android son muchos m\u00e1s en el mundo en comparaci\u00f3n a los que corren iOS, iPadOS y macOS los de la manzana prohibida se llevaron el premio gordo.<\/p>\n\n\n\n\n\n\n\nTanto la App Store de Apple como la Play Store de Google reportaron r\u00e9cords de ventas en 2020<\/h2>\n\n\n\n
No es que a la tienda de apps de Google le haya ido mal, tampoco. Tanto la Play Store como la App Store han reportado cifras r\u00e9cord a lo largo de todo el 2020 y, en particular, desde finales de noviembre hasta ahora, en lo que se reconoce como el per\u00edodo de festividades m\u00e1s relevantes para compras digitales por los descuentos y motivaciones -principalmente Navidad.<\/p>\n\n\n\n
Yendo a los n\u00fameros exactos solamente durante este per\u00edodo de festividades los usuarios de la App Store y la Play Store han gastado en conjunto cerca de US$407 millones. Esto representa un incremento interanual del 34% con respecto al mismo per\u00edodo en 2019. Un crecimiento notable.<\/p>\n\n\n\n
La mayor\u00eda de estas ventas se debi\u00f3 a apps de videojuegos. Del 34% de crecimiento interanual en el per\u00edodo de festividades de fin de a\u00f1o el 27% se debi\u00f3 puntualmente al mundo del gaming<\/em> componiendo US$295 millones de los US$407 millones recaudados durante dicho per\u00edodo.<\/p>\n\n\n\nPero en particular relaci\u00f3n entre las tiendas la App Store vendi\u00f3 m\u00e1s del doble que la Play Store. Para ser exactos la App Store amas\u00f3 una fortuna de US$278 millones mientras que la Play Store se qued\u00f3 con los restantes US$129 millones. La App Store consigui\u00f3 con esta cifra crecer un 35,2% interanualmente y la Play Store un 33%.<\/p>\n\n\n\n
El sector de entretenimiento en general fue el principal responsable de todo esto puesto que luego de las apps de videojuegos los servicios de streaming como Disney+ contribuyeron notablemente a este crecimiento lo cual es entendible dadas las condiciones de aislamiento de los usuarios. Veremos qu\u00e9 sucede con los h\u00e1bitos de consumo de estos usuarios en 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"
La agencia Sense Tower report\u00f3 que al cierre del per\u00edodo de festividades de 2020 la App Store vendi\u00f3 m\u00e1s del doble de la Google Play Store.<\/p>\n","protected":false},"author":2,"featured_media":82234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4125],"tags":[42,136],"class_list":["post-88390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","tag-apple","tag-google"],"yoast_head":"\n
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