{"id":87489,"date":"2020-11-18T13:12:55","date_gmt":"2020-11-18T16:12:55","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=87489"},"modified":"2020-11-18T16:19:19","modified_gmt":"2020-11-18T19:19:19","slug":"apple-cobrara-menos-comisiones-app-store","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/apple-cobrara-menos-comisiones-app-store\/","title":{"rendered":"Apple reduce las comisiones del App Store a la mitad para  peque\u00f1os desarrolladores"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el d\u00eda de hoy <strong><a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/apple\">Apple<\/a><\/strong> ha dado el brazo a torcer. Pocos instantes ha desde que la compa\u00f1\u00eda de la manzana prohibida present\u00f3 su Program for Small Business o Programa para Peque\u00f1os Negocios que pretende ser m\u00e1s amigable con las compa\u00f1\u00edas que desarrollan apps para su App Store. \u00bfEn qu\u00e9 consiste el programa? Requerir menos comisiones de su parte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No cabe duda de que la protesta de Epic Games contra Apple y <a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/google\">Google<\/a> desencaden\u00f3 una serie de eventos desafortunados para las compa\u00f1\u00edas de tecnolog\u00eda. Por primera vez desde su instauraci\u00f3n sus agresivas pol\u00edticas de comisi\u00f3n a compras in-app estuvieron bajo escrutinio p\u00fablico y la reputaci\u00f3n de Apple y Google sufri\u00f3 un impacto. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Epic Games ha dejado mella en las pol\u00edticas de la App Store<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sea por la raz\u00f3n que sea el hecho es que el Programa para Peque\u00f1os Negocios se cre\u00f3 con miras a ser menos abusivo con aquellas compa\u00f1\u00edas con menores ingresos. Todas aquellas compa\u00f1\u00edas con app en la App Store que hayan tenido ingresos por menos de US$1 mill\u00f3n anual dejar\u00e1n de pagar comisiones del 30% por sus compras <em>in-app<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No, las cosas no ser\u00e1n tan buenas, no es que estas compa\u00f1\u00edas podr\u00e1n prescindir de la deducci\u00f3n drac\u00f3nica de Apple. Es solo que la comisi\u00f3n del 30% que han de pagar la mayor\u00eda de compa\u00f1\u00edas pasar\u00e1 a un indudablemente m\u00e1s m\u00f3dico 15%. Los n\u00fameros a\u00fan son agresivos pero una reducci\u00f3n del 50% sobre esta comisi\u00f3n es notable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 sucede con una compa\u00f1\u00eda que al cierre de 2020 no cumpla con este requisito pero s\u00ed lo haga al cierre de 2021? Es decir, \u00bfqu\u00e9 pasa si a una compa\u00f1\u00eda le va muy bien en un a\u00f1o y muy mal al a\u00f1o siguiente? Pues bien, si una compa\u00f1\u00eda no supera el umbral del mill\u00f3n de d\u00f3lares anual de ingresos puede aplicar a Programa de Peque\u00f1os Negocios sin importar sus anteriores balances.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple cobrar\u00e1 menos comisiones en su App Store para aquellas compa\u00f1\u00edas que considera que necesitan una mano con su crecimiento. Y si bien remover las comisiones por completo ser\u00edan una verdadera ayuda para dichas compa\u00f1\u00edas al menos disminuir su ahorque impositivo es mejor que nada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple lanza el Programa para Peque\u00f1os Negocios y as\u00ed deja ver las primeras consecuencias de su batalla legal con Epic Games.<\/p>\n","protected":false},"author":2,"featured_media":82234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4125],"tags":[42],"class_list":["post-87489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","tag-apple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple reduce las comisiones del App Store a la mitad para peque\u00f1os desarrolladores - SmartGSM - Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple reduce las comisiones del App Store a la mitad para peque\u00f1os desarrolladores - SmartGSM - Blog\" \/>\n<meta property=\"og:description\" content=\"Apple lanza el Programa para Peque\u00f1os Negocios y as\u00ed deja ver las primeras consecuencias de su batalla legal con Epic Games.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smart-gsm.com\/blog\/apple-cobrara-menos-comisiones-app-store\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartGSM - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-18T16:12:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-18T19:19:19+00:00\" \/>\n<meta name=\"author\" content=\"Daniel P\u00e9rez Alvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/apple-cobrara-menos-comisiones-app-store\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/apple-cobrara-menos-comisiones-app-store\\\/\"},\"author\":{\"name\":\"Daniel P\u00e9rez Alvarez\",\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/#\\\/schema\\\/person\\\/fcacd1fda0b7e21ea34abefb8fdee5da\"},\"headline\":\"Apple reduce las comisiones del App Store a la mitad para peque\u00f1os desarrolladores\",\"datePublished\":\"2020-11-18T16:12:55+00:00\",\"dateModified\":\"2020-11-18T19:19:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/apple-cobrara-menos-comisiones-app-store\\\/\"},\"wordCount\":409,\"image\":{\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/apple-cobrara-menos-comisiones-app-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/App-Store-iTunes-Store.jpg\",\"keywords\":[\"apple\"],\"articleSection\":[\"Apple\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/apple-cobrara-menos-comisiones-app-store\\\/\",\"url\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/apple-cobrara-menos-comisiones-app-store\\\/\",\"name\":\"Apple reduce las comisiones del App Store a la mitad para peque\u00f1os desarrolladores - 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