{"id":83260,"date":"2020-05-08T07:30:35","date_gmt":"2020-05-08T10:30:35","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=83260"},"modified":"2020-05-08T07:30:59","modified_gmt":"2020-05-08T10:30:59","slug":"apple-estadisticas-mercado-smartwatch-cifras","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/apple-estadisticas-mercado-smartwatch-cifras\/","title":{"rendered":"Crece el mercado de smartwatches en medio de la crisis del COVID-19"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mientras que varios de los mercados tecnol\u00f3gicos se han ido desplomando poco a poco como consecuencia de la crisis del COVID-19 y el mandatorio aislamiento decretado en diferentes naciones para combatirlo, un mercado parece no haberse visto afectado: el de los smartwatches. Y, para ser exactos, <strong><a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/apple\">Apple<\/a><\/strong> lidera el mercado de smartwatches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde el lanzamiento del primer Apple Watch no ha habido competencia que pudiera rivalizar realmente con este vistoso accesorio. Si bien <strong><a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/samsung\">Samsung<\/a> <\/strong>y Garmin se encuentran, respectivamente, en el segundo y tercer puesto, respectivamente, en t\u00e9rminos de distribuci\u00f3n de relojes inteligentes, Apple es el l\u00edder indiscutido.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">El mercado de smartwatches crece un 20% interanual<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El sitio <em>Strategy Analytics<\/em> public\u00f3 las estad\u00edsticas del mercado de smartwatches al cierre del primer trimestre del 2020. Eso quiere decir que gran parte del final de ese per\u00edodo deber\u00eda de haber reportado un impacto temprano en ventas y distribuci\u00f3n pues fue cuando la crisis del COVID-19 comenz\u00f3 a sentirse en las econom\u00edas internacionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, lo que se atestigua es que el mercado ha crecido un 20% interanualmente. Es decir, un 20% con respecto al primer trimestre del 2019. A la cabeza de todos los vendedores de relojes inteligentes se encuentra Apple con 7,6 millones de unidades distribuidas a nivel internacional. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muy lejos, en el segundo puesto, se encuentra Samsung con 1,9 millones de relojes inteligentes distribuidos. Y, finalmente, en un tercer puesto muy cerca del fabricante surcoreano, se encuentra Garmin con 1,1 millones de unidades distribuidas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tenemos en cuenta que el mercado en su totalidad reporta 14 millones de unidades vendidas, entonces los porcentajes de concentraci\u00f3n de mercado son incluso m\u00e1s apabullantes en favor de Apple: un 55% del mercado tiene un Apple Watch, un 13,75% del mercado tiene un Samsung Watch y cerca de un 8% tiene un smartwatch de Garmin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple lidera el mercado de smartwatches y no parece haber se\u00f1ales de que esta situaci\u00f3n vaya a revertirse. En muchos sentidos, Apple contin\u00faa en la vanguardia de este tipo de accesorios y solo resta por verse si el segundo trimestre, el m\u00e1s afectado por la crisis del COVID-19 hasta ahora, seguir\u00e1 reportando este tipo de cifras en favor de la compa\u00f1\u00eda estadounidense.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una importante consultora reporta que el mercado de smartwatches ha crecido un 20% interanualmente con Apple lider\u00e1ndolo con su Apple Watch.<\/p>\n","protected":false},"author":2,"featured_media":78300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4127],"tags":[42,13],"class_list":["post-83260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wearables","tag-apple","tag-samsung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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