{"id":81857,"date":"2020-03-05T18:44:23","date_gmt":"2020-03-05T21:44:23","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=81857"},"modified":"2020-03-05T18:44:42","modified_gmt":"2020-03-05T21:44:42","slug":"apple-actualizacion-app-store-push-notifications-publicidad","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/apple-actualizacion-app-store-push-notifications-publicidad\/","title":{"rendered":"Ahora su iPhone puede mostrarle publicidad a trav\u00e9s de notificaciones emergentes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Una nueva actualizaci\u00f3n de la tienda de aplicaciones de <strong><a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/apple\">Apple<\/a><\/strong> podr\u00eda llegar a irritar a un n\u00famero importante de usuarios. Y es que a partir de su \u00faltima iteraci\u00f3n Apple permite publicidad en iOS, su principal sistema operativo m\u00f3vil. Esta publicidad se comunicar\u00eda a trav\u00e9s de notificaciones emergentes mejor conocidas como <em>push notifications<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Claro que para que los desarrolladores puedan sacar partido de bombardear con publicidad a sus usuarios tendr\u00e1n que someterse a un criterio normalizador de c\u00f3digo por parte de Apple. Cada desarrollador que quiera poder tener acceso a esta funci\u00f3n deber\u00e1 construir su app con el SDK de iOS 13, la \u00faltima versi\u00f3n de iOS lanzada hasta ahora.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Detalles de la publicidad en iOS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Todos los desarrolladores que quieran mostrar publicidad con push notifications tendr\u00e1n que tener sus apps construidas con el SDK de iOS 13 para el d\u00eda 30 de abril de este a\u00f1o. A partir de ese d\u00eda, quienes no lo hayan hecho, correr\u00e1n con desventaja frente a sus competidores. Algo importante para apps con microtransacciones incluidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otro detalle que cambiar\u00e1 desde el 30 de abril en adelante es la forma en que las diferentes apps ofrecer\u00e1n opciones de inicio de sesi\u00f3n. Todas aquellas apps que ofrezcan que ingresemos con una cuenta de Facebook o de Google deber\u00e1n ofrecer una tercera opci\u00f3n para Apple ID desde el 30 de abril en adelante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un detalle muy importante que hay que mencionar es que aunque Apple permite publicidad en iOS a partir de su \u00faltima actualizaci\u00f3n de la App Store los usuarios podr\u00e1n elegir desactivar esta funci\u00f3n desde el men\u00fa de configuraciones de su iPhone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo Apple planea elevar sus est\u00e1ndares de calidad para toda aquella app que quiera enviar push notifications con publicidad. La idea no es que iOS se vuelva un sistema operativo invasivo ni de mal gusto sino que exista una mayor interacci\u00f3n entre los creadores, los publicistas y sus clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luego de la \u00faltima actualizaci\u00f3n de la App Store ahora cualquier app puede mostrar publicidad en iOS a trav\u00e9s de push notifications.<\/p>\n","protected":false},"author":2,"featured_media":79958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4125],"tags":[42,594],"class_list":["post-81857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","tag-apple","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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