{"id":79424,"date":"2019-10-31T13:00:46","date_gmt":"2019-10-31T16:00:46","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=79424"},"modified":"2019-10-31T13:02:31","modified_gmt":"2019-10-31T16:02:31","slug":"facebook-twitter-diferentes-posturas-propaganda","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/","title":{"rendered":"Facebook y Twitter toman muy diferentes posiciones sobre la publicidad pol\u00edtica"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Twitter abri\u00f3 el d\u00eda con una fuerte posici\u00f3n al respecto de las publicidades de candidatos y partidos pol\u00edticos en su plataforma. B\u00e1sicamente, aducieron que va en contra de su pol\u00edtica de control de veracidad de la informaci\u00f3n y de su difusi\u00f3n popular genuina. Sin embargo, Facebook y Twitter opinan diferente sobre la publicidad pol\u00edtica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Horas m\u00e1s tarde de las declaraciones de Twitter de que su plataforma ya no permitir\u00eda que se pague por publicidad pol\u00edtica en su red, Facebook declar\u00f3 todo lo contrario. Candidatos y partidos pol\u00edticos podr\u00e1n seguir abonando por espacios exclusivos de difusi\u00f3n espec\u00edfica de sus ideas y propuestas, pues Zuckerberg entiende que de eso se trata al libertad de expresi\u00f3n.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We\u2019ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons\u2026\ud83e\uddf5<\/p>&mdash; jack (@jack) <a href=\"https:\/\/x.com\/jack\/status\/1189634360472829952?ref_src=twsrc%5Etfw\">October 30, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Twitter ya no permitir\u00e1 publicidad pol\u00edtica en su plataforma, al contrario que Facebook<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En un largo hilo de Twitter Jack Dorsey declar\u00f3 que la red social que ayuda a dirigir ya no permitir\u00e1 que candidatos y partidos pol\u00edticos paguen por publicidad exclusiva. Creen que esto es contradictorio a su postura de genuina difusi\u00f3n de la informaci\u00f3n, as\u00ed como tambi\u00e9n contradictorio con su intenci\u00f3n de combatir la difusi\u00f3n de noticias falsas o &#8220;fake news&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jack Dorsey cree que volver\u00eda a Twitter una compa\u00f1\u00eda hip\u00f3crita y poco cre\u00edble decir por un lado que est\u00e1n intentando implementar herramientas confiables para combatir la difusi\u00f3n de noticias falsas si por otro lado aceptan dinero de candidatos y partidos pol\u00edticos para poder difundir lo que sea que tengan para decir sin corroborar su veracidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook y Twitter opinan diferente sobre la publicidad pol\u00edtica. Para Mark Zuckerberg se trata sobre el derecho de la libertad de expresi\u00f3n. Las redes sociales, para Mark Zuckerberg, han permitido que se difundieran con mayor velocidad las propuestas de los candidatos y les han dado a estos la posibilidad de construirse como sujetos menos idealizados al exponerse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El CEO y creador de Facebook tambi\u00e9n mencion\u00f3 que no se trata de una decisi\u00f3n monetaria. La publicidad pol\u00edtica en esta red social representa, seg\u00fan Zuckerberg, a penas un 0,5% de sus ingresos anuales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero lo que Mark Zuckerberg no ha mencionado nunca es acerca de lo poco genuino que es que las opiniones y dichos de un candidato o partido pol\u00edtico sean referidos con un alto grado de precisi\u00f3n gracias a las t\u00e9cnicas de <em>machine learning<\/em> a un p\u00fablico determinado, motivando as\u00ed la polarizaci\u00f3n ideol\u00f3gica de sus usuarios al estar solamente expuestos a unas ideas y nunca a otras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso sin mencionar que este tipo de publicidad es un privilegio de quienes pueden pagarlo, volvi\u00e9ndola en realidad una herramienta eficaz pero elitista de difusi\u00f3n ideol\u00f3gica. Todas estas son cuestiones que tambi\u00e9n toc\u00f3 Jack Dorsey en su hilo de Twitter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usualmente enemistados por tener, en l\u00edneas generales, p\u00fablicos diferentes, esta vez Twitter y Facebook se encuentran en veredas opuestas por sus posturas pol\u00edticas. Parece que poco a poco se van corriendo le velo de neutralidad que pretend\u00edan tener las redes sociales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mismo d\u00eda en que Twitter decidi\u00f3 interrumpir todo tipo de publicidad para partidos y candidatos pol\u00edticos, Facebook la seguir\u00e1 ofreciendo.<\/p>\n","protected":false},"author":2,"featured_media":79425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[6,348],"class_list":["post-79424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-facebook","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook y Twitter toman muy diferentes posiciones sobre la publicidad pol\u00edtica - SmartGSM - Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook y Twitter toman muy diferentes posiciones sobre la publicidad pol\u00edtica - SmartGSM - Blog\" \/>\n<meta property=\"og:description\" content=\"El mismo d\u00eda en que Twitter decidi\u00f3 interrumpir todo tipo de publicidad para partidos y candidatos pol\u00edticos, Facebook la seguir\u00e1 ofreciendo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartGSM - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-31T16:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-31T16:02:31+00:00\" \/>\n<meta name=\"author\" content=\"Daniel P\u00e9rez Alvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/\"},\"author\":{\"name\":\"Daniel P\u00e9rez Alvarez\",\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/#\\\/schema\\\/person\\\/fcacd1fda0b7e21ea34abefb8fdee5da\"},\"headline\":\"Facebook y Twitter toman muy diferentes posiciones sobre la publicidad pol\u00edtica\",\"datePublished\":\"2019-10-31T16:00:46+00:00\",\"dateModified\":\"2019-10-31T16:02:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/\"},\"wordCount\":549,\"image\":{\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Facebook-Twitter-1.jpg\",\"keywords\":[\"facebook\",\"Twitter\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/\",\"url\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/\",\"name\":\"Facebook y Twitter toman muy diferentes posiciones sobre la publicidad pol\u00edtica - SmartGSM - Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Facebook-Twitter-1.jpg\",\"datePublished\":\"2019-10-31T16:00:46+00:00\",\"dateModified\":\"2019-10-31T16:02:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/#\\\/schema\\\/person\\\/fcacd1fda0b7e21ea34abefb8fdee5da\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/#breadcrumb\"},\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Facebook-Twitter-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Facebook-Twitter-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/facebook-twitter-diferentes-posturas-propaganda\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook y Twitter toman muy diferentes posiciones sobre la publicidad pol\u00edtica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/\",\"name\":\"smartGSM noticias de tel\u00e9fonos\",\"description\":\"smartGSM\",\"alternateName\":\"smartGSM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-AR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.smart-gsm.com\\\/blog\\\/#\\\/schema\\\/person\\\/fcacd1fda0b7e21ea34abefb8fdee5da\",\"name\":\"Daniel P\u00e9rez Alvarez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43a31aba236661f47cd6a1d77bd6cabaacb123e99bc14546b2be829f3369b5dd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43a31aba236661f47cd6a1d77bd6cabaacb123e99bc14546b2be829f3369b5dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/43a31aba236661f47cd6a1d77bd6cabaacb123e99bc14546b2be829f3369b5dd?s=96&d=mm&r=g\",\"caption\":\"Daniel P\u00e9rez Alvarez\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook y Twitter toman muy diferentes posiciones sobre la publicidad pol\u00edtica - SmartGSM - Blog","robots":{"index":"noindex","follow":"follow"},"og_locale":"es_ES","og_type":"article","og_title":"Facebook y Twitter toman muy diferentes posiciones sobre la publicidad pol\u00edtica - SmartGSM - Blog","og_description":"El mismo d\u00eda en que Twitter decidi\u00f3 interrumpir todo tipo de publicidad para partidos y candidatos pol\u00edticos, Facebook la seguir\u00e1 ofreciendo.","og_url":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/","og_site_name":"SmartGSM - Blog","article_published_time":"2019-10-31T16:00:46+00:00","article_modified_time":"2019-10-31T16:02:31+00:00","author":"Daniel P\u00e9rez Alvarez","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/#article","isPartOf":{"@id":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/"},"author":{"name":"Daniel P\u00e9rez Alvarez","@id":"https:\/\/www.smart-gsm.com\/blog\/#\/schema\/person\/fcacd1fda0b7e21ea34abefb8fdee5da"},"headline":"Facebook y Twitter toman muy diferentes posiciones sobre la publicidad pol\u00edtica","datePublished":"2019-10-31T16:00:46+00:00","dateModified":"2019-10-31T16:02:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/"},"wordCount":549,"image":{"@id":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smart-gsm.com\/blog\/wp-content\/uploads\/2019\/10\/Facebook-Twitter-1.jpg","keywords":["facebook","Twitter"],"articleSection":["Noticias"],"inLanguage":"es-AR"},{"@type":"WebPage","@id":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/","url":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/","name":"Facebook y Twitter toman muy diferentes posiciones sobre la publicidad pol\u00edtica - SmartGSM - Blog","isPartOf":{"@id":"https:\/\/www.smart-gsm.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/#primaryimage"},"image":{"@id":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smart-gsm.com\/blog\/wp-content\/uploads\/2019\/10\/Facebook-Twitter-1.jpg","datePublished":"2019-10-31T16:00:46+00:00","dateModified":"2019-10-31T16:02:31+00:00","author":{"@id":"https:\/\/www.smart-gsm.com\/blog\/#\/schema\/person\/fcacd1fda0b7e21ea34abefb8fdee5da"},"breadcrumb":{"@id":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/#breadcrumb"},"inLanguage":"es-AR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/"]}]},{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/#primaryimage","url":"https:\/\/www.smart-gsm.com\/blog\/wp-content\/uploads\/2019\/10\/Facebook-Twitter-1.jpg","contentUrl":"https:\/\/www.smart-gsm.com\/blog\/wp-content\/uploads\/2019\/10\/Facebook-Twitter-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smart-gsm.com\/blog\/facebook-twitter-diferentes-posturas-propaganda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.smart-gsm.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Facebook y Twitter toman muy diferentes posiciones sobre la publicidad pol\u00edtica"}]},{"@type":"WebSite","@id":"https:\/\/www.smart-gsm.com\/blog\/#website","url":"https:\/\/www.smart-gsm.com\/blog\/","name":"smartGSM noticias de tel\u00e9fonos","description":"smartGSM","alternateName":"smartGSM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smart-gsm.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-AR"},{"@type":"Person","@id":"https:\/\/www.smart-gsm.com\/blog\/#\/schema\/person\/fcacd1fda0b7e21ea34abefb8fdee5da","name":"Daniel P\u00e9rez Alvarez","image":{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/secure.gravatar.com\/avatar\/43a31aba236661f47cd6a1d77bd6cabaacb123e99bc14546b2be829f3369b5dd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/43a31aba236661f47cd6a1d77bd6cabaacb123e99bc14546b2be829f3369b5dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/43a31aba236661f47cd6a1d77bd6cabaacb123e99bc14546b2be829f3369b5dd?s=96&d=mm&r=g","caption":"Daniel P\u00e9rez Alvarez"}}]}},"_links":{"self":[{"href":"https:\/\/www.smart-gsm.com\/blog\/wp-json\/wp\/v2\/posts\/79424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smart-gsm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smart-gsm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smart-gsm.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smart-gsm.com\/blog\/wp-json\/wp\/v2\/comments?post=79424"}],"version-history":[{"count":0,"href":"https:\/\/www.smart-gsm.com\/blog\/wp-json\/wp\/v2\/posts\/79424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smart-gsm.com\/blog\/wp-json\/wp\/v2\/media\/79425"}],"wp:attachment":[{"href":"https:\/\/www.smart-gsm.com\/blog\/wp-json\/wp\/v2\/media?parent=79424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smart-gsm.com\/blog\/wp-json\/wp\/v2\/categories?post=79424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smart-gsm.com\/blog\/wp-json\/wp\/v2\/tags?post=79424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}