{"id":75985,"date":"2019-05-23T10:59:01","date_gmt":"2019-05-23T13:59:01","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=75985"},"modified":"2019-05-23T10:40:17","modified_gmt":"2019-05-23T13:40:17","slug":"sony-negocios-reestructuracion-smartphones","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/sony-negocios-reestructuracion-smartphones\/","title":{"rendered":"Los smartphones de Sony desaparecer\u00e1n de la mayor\u00eda del mundo salvo por cuatro regiones"},"content":{"rendered":"\n

Los n\u00fameros de Sony<\/a><\/strong> en el mercado de los tel\u00e9fonos inteligentes vienen siendo especialmente malos desde hace ya varios a\u00f1os. Apareciendo a penas en el top 5 de ventas de pocas regiones y reportando p\u00e9rdidas trimestre a trimestre, sus ejecutivos han tomado una decisi\u00f3n categ\u00f3rica: Sony se retirar\u00e1 del negocio de smartphones en la mayor parte del globo.<\/p>\n\n\n\n

Para se concretos, abandonar\u00e1 la venta de celulares en casi todas las regiones del mundo con la excepci\u00f3n de cuatro de ellas: naturalmente, Jap\u00f3n, su mercado local, tampoco se ir\u00e1 de Hong Kong ni de Taiw\u00e1n y, por \u00faltimo, seguir\u00e1 apostando a su presencia en el mercado europeo.<\/p>\n\n\n\n\n\n\n\n

\"\"
En rojo las zonas que ya no contar\u00e1n con smartphones de Sony.<\/figcaption><\/figure>\n\n\n\n

Sony se concentrar\u00e1 solo en cuatro regiones del mundo<\/h2>\n\n\n\n

De esta manera, tras a\u00f1os de influencia en el mercado de los celulares, Sony estar\u00e1 abandonando regiones como Australia, India, M\u00e9xico, Canad\u00e1, toda \u00c1frica, todo el Medio Oriente y toda Sudam\u00e9rica, por mencionar algunos de los mercados m\u00e1s influyentes que ya no contar\u00e1n con sus dispositivos m\u00f3viles.<\/p>\n\n\n\n

El objetivo con esta decisi\u00f3n no solo es, naturalmente, abaratar los costos de producci\u00f3n y distribuci\u00f3n, sino volver a comenzar en este negocio llevando cuentas personalizadas y actualizadas de las finanzas en estas cuatro regiones que ahora compondr\u00e1n el 100% de su enfoque. <\/p>\n\n\n\n

Sony se retirar\u00e1 del negocio de smartphones en gran parte del globo y todo pareciera indicar que este es un plan a largo plazo. Cuando menos, no deber\u00edamos de esperar que el fabricante japon\u00e9s est\u00e9 volviendo a las regiones abandonadas en varios a\u00f1os. Al menos, hasta que considere prudente correr el riesgo.<\/p>\n\n\n\n

Este es uno de los negocios en la actualidad m\u00e1s competitivos de todo el mundo y aunque tarde, creemos que la decisi\u00f3n de Sony es la correcta. Lo cual es una l\u00e1stima, sin duda, pero Sony ha de replantearse el precio de sus smartphones y c\u00f3mo estos compiten contra los de las principales marcas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con \u00e1nimos de cambiar su destino, Sony se retirar\u00e1 del negocio de smartphones en la mayor\u00eda del mundo para concentrarse en cuatro regiones.<\/p>\n","protected":false},"author":2,"featured_media":65916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4133],"tags":[1041],"class_list":["post-75985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sony","tag-sony"],"yoast_head":"\nLos smartphones de Sony desaparecer\u00e1n de la mayor\u00eda del mundo salvo por cuatro regiones - SmartGSM - Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los smartphones de Sony desaparecer\u00e1n de la mayor\u00eda del mundo salvo por cuatro regiones - 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