{"id":66571,"date":"2018-03-02T13:43:26","date_gmt":"2018-03-02T16:43:26","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=66571"},"modified":"2018-03-02T13:47:17","modified_gmt":"2018-03-02T16:47:17","slug":"anuncio-oficial-zte-nubia-telefonos-android-stock","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/anuncio-oficial-zte-nubia-telefonos-android-stock\/","title":{"rendered":"Nubia quiere concretar sus aspiraciones internacionales y comenzar\u00e1 a lanzar solo smartphones con Android stock"},"content":{"rendered":"<p><a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/zte\"><strong>ZTE<\/strong><\/a> es, desde hace ya varios a\u00f1os, una de las compa\u00f1\u00edas manufactureras de smartphones originales m\u00e1s subestimadas y poco reconocidas de China. Y aunque es cierto que en 2017 no hubo grandes lanzamientos que recuperaran la atenci\u00f3n del p\u00fablico, su segunda marca, Nubia, ha tenido acierto tras acierto en el mercado asi\u00e1tico. Nubia sabe que eso no bastar\u00e1, pues parte en la competencia desde una de las \u00faltimas posiciones, pero entiende que tiene una gran oportunidad de ingresar al mercado europeo y trabajar\u00e1 para ello.<\/p>\n<p>Durante la Mobile World Congress 2018, ZTE realiz\u00f3 un anuncio muy importante para el futuro de Nubia: de ahora en m\u00e1s, todos los smartphones de su segunda marca dejar\u00edan de tener una skin personalizada y, en su lugar, optar\u00e1n por venir equipados desde f\u00e1brica con Android stock. Lo que, a su vez, significa que todos -o la mayor\u00eda- de los tel\u00e9fonos de Nubia que vayan a salir en 2018 y en el futuro cercano suscribir\u00e1n al Proyecto Treble que garantiza actualizaciones de Andriod m\u00e1s r\u00e1pidas y estables.<\/p>\n<p><!--more--><\/p>\n<p>Esta decisi\u00f3n se toma principalmente con la idea de que Nubia pueda aterrizar, asentarse y competir palmo a palmo con las primeras marcas productoras de\u00a0<em>flagships<\/em> de occidente. Con precios considerablemente m\u00e1s bajos y un lenguaje de dise\u00f1o exterior diferente y atractivo, Nubia tiene el potencial que se requiere para enfrentar semejante desaf\u00edo. Sin embargo, no ser\u00e1 f\u00e1cil en lo absoluto, especialmente si contin\u00faa escondiendo su identidad, previniendo desarrollar una estrategia de\u00a0<em>branding<\/em> apropiada.<\/p>\n<p>A lo largo de 2017, Nubia estuvo intentando hacer aterrizar algunos de sus principales\u00a0<em>flagships<\/em> en Europa pero bajo otra marca. El ZTE Nubia Z17s, un smartphone que no tiene absolutamente nada que envidiarle a las compa\u00f1\u00edas m\u00e1s grandes de la industria se present\u00f3 en el Viejo Continente, casi con verg\u00fcenza, pues en lugar de aprovechar la oportunidad para hablarle a los europeos sobre Nubia, este smartphone fue comercializado como &#8220;Archos Diamond Omega&#8221;.<\/p>\n<p>Esta es la oportunidad de Nubia para consolidar su marca al ser uno de las pocas compa\u00f1\u00edas que ofrecer\u00e1 Android stock y soporte para el Proyecto Treble desde f\u00e1brica en casi todos sus dispositivos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZTE es, desde hace ya varios a\u00f1os, una de las compa\u00f1\u00edas manufactureras de smartphones originales m\u00e1s subestimadas y poco reconocidas de China. Y aunque es cierto que en 2017 no&#8230;<\/p>\n","protected":false},"author":2,"featured_media":55645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[73],"class_list":["post-66571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-zte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nubia quiere concretar sus aspiraciones internacionales y comenzar\u00e1 a lanzar solo smartphones con Android stock - SmartGSM - Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nubia quiere concretar sus aspiraciones internacionales y comenzar\u00e1 a lanzar solo smartphones con Android stock - SmartGSM - Blog\" \/>\n<meta property=\"og:description\" content=\"ZTE es, desde hace ya varios a\u00f1os, una de las compa\u00f1\u00edas manufactureras de smartphones originales m\u00e1s subestimadas y poco reconocidas de China. 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