{"id":60424,"date":"2017-05-25T16:52:18","date_gmt":"2017-05-25T19:52:18","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=60424"},"modified":"2017-05-25T15:52:48","modified_gmt":"2017-05-25T18:52:48","slug":"sony-ya-no-fabricara-smartphones-premium-estandar","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/sony-ya-no-fabricara-smartphones-premium-estandar\/","title":{"rendered":"Sony volcar\u00e1 m\u00e1s atenci\u00f3n en producir smartphones de calidad"},"content":{"rendered":"<p>Para la mayor\u00eda de las compa\u00f1\u00edas es importante no ser ambiguas a la hora de hacer publicidad. Cuando se anuncia un smartphone de mediana gama se puede hacer cuanto foco se prefiera en las ventajas que trae el dispositivo con respecto a su competencia, pero desde el precio y pasando por la articulaci\u00f3n de la estrategia publicitaria quedar\u00eda claro, en este caso, que no se trata de un smartphone de primera l\u00ednea.<\/p>\n<p><a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/sony\"><strong>Sony<\/strong><\/a> lleva ya un tiempo encarando una estrategia algo confusa: presentar smartphones de alta gama con especificaciones no del todo de \u00faltima generaci\u00f3n; estos dispositivos los agrupa en una clasificaci\u00f3n que da a llamar &#8220;pr\u00e9mium est\u00e1ndar&#8221;.<\/p>\n<p><!--more--><\/p>\n<p>Algunos smartphones recientemente presentados como pertenecientes a esta l\u00ednea son, por ejemplo, el <a href=\"https:\/\/www.smart-gsm.com\/moviles\/sony-xperia-x\">Sony Xperia X<\/a> y el <a href=\"https:\/\/www.smart-gsm.com\/moviles\/sony-xperia-x-compact\">Sony Xperia X Compact<\/a>. Estos eran smartphones ligeramente m\u00e1s econ\u00f3micos que otras entradas de la compan\u00eda, que ten\u00edan todo el aspecto de ser equipos de primera l\u00ednea y que, sin embargo, fallaban en entregar el paquete completo de especificaciones pr\u00e9mium.<\/p>\n<p>Esta estrategia que, en principio, tiene una acogida positiva en Jap\u00f3n, recabando su buen n\u00famero de ventas no surte el mismo efecto en el mercado internacional. Tanto es as\u00ed que Sony planea retirar totalmente de sus planes presentar smartphones que se atengan a este molde de dise\u00f1o.<\/p>\n<p>Por supuesto que esto no significa que Sony dejar\u00e1 de fabricar smartphones de mediana o baja gama, reinos en los que las caracter\u00edsticas est\u00e1n bien determinadas. Lo que Sony har\u00e1 es dejar de invertir recursos de primera l\u00ednea en smartphones que no satisfacen este mismo criterio y que acaban por ser condenados al ostracismo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para la mayor\u00eda de las compa\u00f1\u00edas es importante no ser ambiguas a la hora de hacer publicidad. Cuando se anuncia un smartphone de mediana gama se puede hacer cuanto foco&#8230;<\/p>\n","protected":false},"author":2,"featured_media":53802,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[1041],"class_list":["post-60424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-sony"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony volcar\u00e1 m\u00e1s atenci\u00f3n en producir smartphones de calidad - SmartGSM - Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony volcar\u00e1 m\u00e1s atenci\u00f3n en producir smartphones de calidad - SmartGSM - Blog\" \/>\n<meta property=\"og:description\" content=\"Para la mayor\u00eda de las compa\u00f1\u00edas es importante no ser ambiguas a la hora de hacer publicidad. 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