{"id":59901,"date":"2017-05-09T18:18:07","date_gmt":"2017-05-09T21:18:07","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=59901"},"modified":"2017-05-09T17:18:50","modified_gmt":"2017-05-09T20:18:50","slug":"primer-trimestre-samsung-60-perdidas-china","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/primer-trimestre-samsung-60-perdidas-china\/","title":{"rendered":"Samsung afronta una dura ca\u00edda del 60% de sus ventas en China"},"content":{"rendered":"<p>Uno de los mercados m\u00e1s explosivos e importantes del mundo es el de China. All\u00ed, marcas de buena posici\u00f3n en el mercado como LeEco pueden desaparecer de un a\u00f1o a otro si no se adaptan a las r\u00e1pidas y siemprecambiantes condiciones de venta. Sobre eso, <a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/huawei\">Huawei<\/a>, Vivo y <a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/oppo\">OPPO<\/a> han estado dando c\u00e1tedra en los \u00faltimos a\u00f1os, pero un gigante internacional como <a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/samsung\"><strong>Samsung<\/strong><\/a> est\u00e1 recibiendo una paliza.<\/p>\n<p>Seg\u00fan una consultora estad\u00edstica en China llamada\u00a0<em>Counterpoint<\/em>, Samsung disminuy\u00f3 un 60% sus ventas durante el primer trimestre del 2017 en relaci\u00f3n al primer trimestre del a\u00f1o pasado. Y eso no es todo, su presencia en el mercado, antes equivalente al 8,6%, descendi\u00f3 hasta un preocupante 3,3%.<\/p>\n<p><!--more--><\/p>\n<p>\u00bfPor qu\u00e9? Tres puntos salen a relucir seg\u00fan el an\u00e1lisis de Counterpoint: seg\u00fan los consumidores chinos, los precios accesibles, canales de distribuci\u00f3n conveniente (tiendas online y tiendas offline en varios comercios) y aplicaciones localizadas fueron los tres componentes que llevaron a Huawei, OPPO y Vivo a conquistar este mercado.<\/p>\n<p>Por su parte, Samsung ha hecho todo lo contrario. Sus smartphones son especialmente caros, sobre todo en comparaci\u00f3n con la competencia y las pocas ventajas de caracter\u00edsticas que Samsung propone frente a otros fabricantes. Las tiendas en las que los smartphones de Samsung se venden son pocas y son todas offline. Y, por \u00faltimo, Samsung no tiene aplicaciones localizadas para el mercado chino en sus smartphones.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter\" src=\"https:\/\/www.smart-gsm.com\/blog\/wp-content\/uploads\/2017\/05\/Informe-Counterpoint-balance-China.jpg\" alt=\"\" width=\"650\" height=\"628\" \/><\/p>\n<p>De acuerdo a la misma consultora, las consecuencias de esas tres medidas se traducen en contundentes diferencias de crecimiento. Por ejemplo, mientras que Samsung percibi\u00f3 un 60% de p\u00e9rdidas de ventas a\u00f1o a a\u00f1o en el mismo trimestre, OPPO, en el mismo per\u00edodo, creci\u00f3 un incre\u00edble 81%, Vivo otro 60% y Huawei, por \u00faltimo, creci\u00f3 un 25%.<\/p>\n<p>Huawei, al final del primer trimestre\u00a0del 2017, termin\u00f3 en la cima de los usuarios con un 19,7% del mercado. OPPO viene en segundo lugar 17,5% y Vivo en tercer lugar con 17,1%. Con tan poca diferencia entre los tres, si OPPO y Vivo contin\u00faan a esos ritmos de crecimiento, es posible que pronto est\u00e9n a la par de Huawei y podremos gozar de sus productos en todo el mundo, tambi\u00e9n.<\/p>\n<p>Con los precios anunciados del <a href=\"https:\/\/www.smart-gsm.com\/moviles\/samsung-galaxy-s8\">Samsung Galaxy S8<\/a>\/<a href=\"https:\/\/www.smart-gsm.com\/moviles\/samsung-galaxy-s8-plus\">S8+<\/a>, dif\u00edcilmente veamos a Samsung remontar pronto esta crisis en el mercado Chino. Si el viraje no es repentino\u00a0y las propuestas no atienden a los tres \u00edtems descritos por Counterpoint como fundamentales ventajas de la competencia, podr\u00edamos estar en presencia del final de Samsung en China.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los mercados m\u00e1s explosivos e importantes del mundo es el de China. All\u00ed, marcas de buena posici\u00f3n en el mercado como LeEco pueden desaparecer de un a\u00f1o a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":56255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[13],"class_list":["post-59901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-samsung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung afronta una dura ca\u00edda del 60% de sus ventas en China - Smart GSM Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung afronta una dura ca\u00edda del 60% de sus ventas en China - Smart GSM Blog\" \/>\n<meta property=\"og:description\" content=\"Uno de los mercados m\u00e1s explosivos e importantes del mundo es el de China. 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