{"id":58527,"date":"2017-03-14T13:44:10","date_gmt":"2017-03-14T16:44:10","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=58527"},"modified":"2017-03-14T09:49:41","modified_gmt":"2017-03-14T12:49:41","slug":"un-magnate-turco-compra-vertu-con-planes-de-devolverle-gloria","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/un-magnate-turco-compra-vertu-con-planes-de-devolverle-gloria\/","title":{"rendered":"Un magnate turco compra Vertu con planes de devolverle gloria"},"content":{"rendered":"<p><a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/vertu\"><strong>Vertu<\/strong><\/a> es una compa\u00f1\u00eda de smartphones con miras puestas a un mercado minoritario pero acaudalado. Vertu no acostumbra a poner en sus equipos el mejor material de especificaciones disponible, aunque sus smartphones no est\u00e1n nada mal en ese aspecto. Lo distinci\u00f3n para ellos categ\u00f3rica es la de brindar un producto de absoluto lujo.<\/p>\n<p>Sus smartphones tienen un dise\u00f1o exterior atiborrado\u00a0de materiales muy costosos (esmeraldas, zafiros, titanio, oro, cuero de avestruz, por citar algunos ejemplos) y se venden a precios que rondan las decenas de miles de libras esterlinas (el m\u00e1s caro de ellos lleg\u00f3 a tener un precio de\u00a0\u00a340,000), adem\u00e1s de brindarles la posibilidad a sus clientes de agregarle cuanto material de lujo prefieran.<\/p>\n<p><!--more--><\/p>\n<p>A pesar de sus costosos productos (o quiz\u00e1 precisamente por eso), sus finanzas no han sido precisamente las mejores. En el a\u00f1o 2014, tras un balance anual de\u00a0\u00a3110 millones en ventas, se determin\u00f3 que la compa\u00f1\u00eda hab\u00eda tenido una p\u00e9rdida de\u00a0\u00a353 millones. La empresa que originalmente hab\u00eda sido fundada como un brazo exc\u00e9ntrico de Nokia para abastecer otras necesidades de un mercado ostentoso, pronto <a href=\"https:\/\/www.smart-gsm.com\/blog\/nokia-vende-vertu-y-se-reestructura-nuevamente\/\">fue vendida cuando Nokia<\/a> no pudo subirse a tiempo al tren de los smartphones.<\/p>\n<p>Despu\u00e9s de Nokia, Vertu tuvo otros dos due\u00f1os que vendieron la compa\u00f1\u00eda tambi\u00e9n por motivos de p\u00e9rdida: EQT la hab\u00eda adquirido por\u00a0\u00a3175 millones de las manos de Nokia, y luego EQT supo vend\u00e9rsela a Godin Holdings. Dieciocho meses despu\u00e9s de haberle nada nada m\u00e1s que p\u00e9rdidas a Godin Holdings, Vertu vuelve a pasar de manos.<\/p>\n<p>Quien en esta oportunidad se ha hecho de Vertu es el magnate Hakan Uzan, v\u00e1stago\u00a0de la dinast\u00eda turca que se vio exiliada por m\u00fatiples casos de adquisiciones fraudulentas y licuado de activos. En alg\u00fan momento, la dinast\u00eda Uzan supo tener una compa\u00f1\u00eda de servicios telef\u00f3nicos (que posteriormente sirvi\u00f3 de base para asentar a Vodafone en Turqu\u00eda) que luego de haber fugado capitales de la empresa para costear jets privados y propiedades en el extranjero, tuvo que declararse en bancarrota tras la crisis &#8220;punto com&#8221;. La familia Uzan estuvo en corte por haberles causado da\u00f1os a Nokia y Motorola en negocios multi-millonarios, deuda que a\u00fan hoy siguen apelando y no han abonado. Tambi\u00e9n estuvieron enfrentados en corte con Donald Trump por haberse echado atr\u00e1s a \u00faltimo momento para adquirir propiedades horizontales en la Trump Tower. Tras tanto bochorno y acusaciones de fraude, la familia Uzan tom\u00f3 asilo pol\u00edtico en Francia, en donde no se sabe su paradero exacto.<\/p>\n<p>Y a\u00fan as\u00ed, Hakan Uzan desembols\u00f3\u00a0\u00a350 millones para adquirir Vertu y prometerles un cambio de rumbo rotundo. Vertu no ha podido mantenerse par a par en ventas con empresas que ofrecen tambi\u00e9n dispositivos lujosos (aunque en otros sentidos) como Apple o Samsung. Los niveles de producci\u00f3n de esas compa\u00f1\u00edas vuelven imposible el sue\u00f1o de Vertu de\u00a0abastecer un mercado selecto que ya ha optado por un mejor producto y considerablemente (!) m\u00e1s barato.<\/p>\n<p>Los ejecutivos de Vertu, no obstante, han declarado que la compa\u00f1\u00eda tenedora Baferton (a trav\u00e9s de la que oper\u00f3 Hakan Uzan) ha establecido metas claras y que entiende las pol\u00edticas y aspiraciones de Vertu a la perfecci\u00f3n, lo que volver\u00eda reales las expectativas de Vertu de remontar n\u00fameros con una planificaci\u00f3n apropiada. \u00bfSer\u00e1 que podremos ver smartphones Vertu m\u00e1s competitivos y accesibles? \u00bfO ser\u00e1 otro fracaso fraudulento de los Uzan?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vertu es una compa\u00f1\u00eda de smartphones con miras puestas a un mercado minoritario pero acaudalado. Vertu no acostumbra a poner en sus equipos el mejor material de especificaciones disponible, aunque&#8230;<\/p>\n","protected":false},"author":2,"featured_media":58538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[323],"class_list":["post-58527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-vertu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un magnate turco compra Vertu con planes de devolverle gloria - SmartGSM - Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un magnate turco compra Vertu con planes de devolverle gloria - SmartGSM - Blog\" \/>\n<meta property=\"og:description\" content=\"Vertu es una compa\u00f1\u00eda de smartphones con miras puestas a un mercado minoritario pero acaudalado. 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