{"id":49304,"date":"2015-10-08T15:50:18","date_gmt":"2015-10-08T18:50:18","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=49304"},"modified":"2015-10-08T15:50:18","modified_gmt":"2015-10-08T18:50:18","slug":"apple-se-queda-con-el-90-por-ciento-de-las-ganancias-del-mercado-de-smartphones","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/apple-se-queda-con-el-90-por-ciento-de-las-ganancias-del-mercado-de-smartphones\/","title":{"rendered":"Apple se queda con el 90 por ciento de las ganancias del mercado de smartphones"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.smart-gsm.com\/blog\/wp-content\/uploads\/2014\/09\/apple_sign_logo.jpg\" alt=\"apple\" width=\"620\" height=\"387\" \/><\/p>\n<p>La industria del smartphone r\u00e1pidamente se esta <em>comoditizando<\/em>, con smartphones a bajo precio, pr\u00e1cticamente muy similares en especificaciones ofrecidas y una gran cantidad de fabricantes dispuestos a competir \u2014 pero eventualmente, muchos de ellos dejar\u00e1n de hacerlo, debido a que pocos obtienen ganancias y <a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/apple\" target=\"_blank\"><strong>Apple<\/strong><\/a> se queda con el 90 por ciento de las ganancias producidas por la industria.<\/p>\n<p>Un reporte de <em>Bloomberg<\/em> asegura que Apple se queda con casi la totalidad de las divisas producidas por el negocio, con el resto dividido entre Samsung y un mar de fabricantes que apenas alcanzan el 1 o 2 por ciento y otros que directamente pierden dinero.<\/p>\n<p><!--more--><\/p>\n<p>Es por eso que compa\u00f1\u00edas como <a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/sony\" target=\"_blank\"><strong>Sony<\/strong><\/a>, a pesar de lanzar smartphones excelentes en cuanto a prestaciones, <a href=\"https:\/\/www.smart-gsm.com\/blog\/sony-podria-abandonar-el-negocio-de-los-smartphones-si-no-es-rentable-en-el-2016\/\" target=\"_blank\">est\u00e1n considerando salir directamente del mercado<\/a> debido al rojo en sus balances y por el hecho de que cada tres smartphones venidos uno pertenece de Apple o <a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/samsung\" target=\"_blank\"><strong>Samsung<\/strong><\/a>, o el caso de HTC, alguna vez l\u00edder de la industria que hoy intenta reinventarse m\u00e1s all\u00e1 de los smartphones mediante alianzas y proyectos paralelos, sin nombrar el caso de Nokia y su directa rendici\u00f3n.<\/p>\n<p>Por supuesto, para Apple sigue siendo un negocio rentable, sobre todo dando la espalda al mercado de gama baja \u2014 que deja m\u00e1rgenes mucho m\u00e1s peque\u00f1os, ya que Samsung vende el doble de smartphones que Apple, pero muchos de ellos econ\u00f3micos y con poco margen \u2014 pero eventualmente la industria expulsar\u00e1 a varios de estos jugadores.<\/p>\n<p>La situaci\u00f3n se complica con fabricantes como Xiaomi, que dominan su mercado local dificultando la tarea de fabricantes que destinan millones de d\u00f3lares al marketing sin resultados positivos.<\/p>\n<p>Todo indica que el panorama podr\u00eda cambiar fuertemente en los pr\u00f3ximos a\u00f1os, y muchas compa\u00f1\u00edas buscar\u00e1n obtener ganancias de otro modo \u2014 tal vez con servicios asociados, con hardware m\u00e1s all\u00e1 de los smartphones o simplemente dejando de fabricarlos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La industria del smartphone r\u00e1pidamente se esta comoditizando, con smartphones a bajo precio, pr\u00e1cticamente muy similares en especificaciones ofrecidas y una gran cantidad de fabricantes dispuestos a competir \u2014 pero&#8230;<\/p>\n","protected":false},"author":1,"featured_media":49308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[130],"class_list":["post-49304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-mercado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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