{"id":47959,"date":"2015-07-29T09:46:58","date_gmt":"2015-07-29T12:46:58","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=47959"},"modified":"2015-07-29T09:05:28","modified_gmt":"2015-07-29T12:05:28","slug":"lg-2q-2015-resultados","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/lg-2q-2015-resultados\/","title":{"rendered":"LG reporta un flojo trimestre por menor demanda de smartphones premium"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.smart-gsm.com\/blog\/wp-content\/uploads\/2014\/07\/lgsign.jpg\" alt=\"lg\" width=\"620\" height=\"353\" \/><\/p>\n<p><a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/lg\" target=\"_blank\"><strong>LG<\/strong><\/a> anunci\u00f3 sus resultados financieros para el segundo trimestre del 2015, mostrando un declive en los ingresos de la compa\u00f1\u00eda que contrastan su performance del a\u00f1o anterior. A\u00fan cuando la situaci\u00f3n no es tan mala como en rivales como HTC o Sony, LG no logr\u00f3 alcanzar sus expectativas para este a\u00f1o.<\/p>\n<p>LG vendi\u00f3 14.1 millones de smartphones en el segundo trimestre, 1.5 millones menos que los dos anteriores trimestres. El segundo trimestre incluye el lanzamiento de su smartphone <a href=\"https:\/\/www.smart-gsm.com\/moviles\/lg-g4\" target=\"_blank\"><strong>LG G4<\/strong><\/a>, por lo que se esperaba que las ventas repunten considerablemente con respecto a trimestres anteriores, cosa que no pas\u00f3.<\/p>\n<p><!--more--><\/p>\n<p>La compa\u00f1\u00eda rotul\u00f3 al trimestre como &#8220;modesto&#8221; y espera recuperar el terreno perdido en el tercer trimestre, volcando su atenci\u00f3n a mercados emergentes y &#8220;implementando agresivamente su estrategia dual de enfoque en dispositivos premium y smartphones de gama media&#8221;.<\/p>\n<p>A\u00fan cuando en el segmento premium la demanda afect\u00f3 a sus ventas, LG logr\u00f3 vender 8.1 millones de smartphones LTE en el segundo trimestre, sugiriendo que la gama media compens\u00f3 la ca\u00edda de demanda de smartphones de gama alta, amortizando lo que podr\u00eda haber sido un resultado financiero mucho peor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LG anunci\u00f3 sus resultados financieros para el segundo trimestre del 2015, mostrando un declive en los ingresos de la compa\u00f1\u00eda que contrastan su performance del a\u00f1o anterior. A\u00fan cuando la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":47961,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[70],"class_list":["post-47959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-lg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LG reporta un flojo trimestre por menor demanda de smartphones premium - SmartGSM - Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LG reporta un flojo trimestre por menor demanda de smartphones premium - SmartGSM - Blog\" \/>\n<meta property=\"og:description\" content=\"LG anunci\u00f3 sus resultados financieros para el segundo trimestre del 2015, mostrando un declive en los ingresos de la compa\u00f1\u00eda que contrastan su performance del a\u00f1o anterior. 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