Samsung<\/strong><\/a> por primera vez comenz\u00f3 a sentir el estancamiento del mercado m\u00f3vil con el reflejo en los ingresos. La compa\u00f1\u00eda admiti\u00f3 que debi\u00f3 invertir m\u00e1s presupuesto del planeado en promocionar smartphones de gama baja por exceso de stock en sus almacenes debido a “demanda d\u00e9bil”, por lo que espera ingresos un 24 por ciento por debajo comparado con el mismo per\u00edodo el a\u00f1o pasado.<\/p>\nEl mayor responsable parece ser la competencia intensa en Europa, que se suma el panorama chino en donde los compradores prefieren esperar smartphones 4G en lugar de optar por los actuales modelos 3G. Adem\u00e1s, los phablets comienzan a canibalizar las ventas de tablets – algo que no nos sorprende.<\/p>\n
<\/p>\n
Samsung tambi\u00e9n tuvo problemas por la apreciaci\u00f3n del won con respecto al d\u00f3lar, lo que afect\u00f3 el ingreso por exportaciones. Sin embargo, espera que en el a\u00f1o se normalice la demanda gracias a una nueva l\u00ednea de smartphones y a que los gastos de marketing vuelvan a estabilizarse.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Samsung por primera vez comenz\u00f3 a sentir el estancamiento del mercado m\u00f3vil con el reflejo en los ingresos. La compa\u00f1\u00eda admiti\u00f3 que debi\u00f3 invertir m\u00e1s presupuesto del planeado en promocionar…<\/p>\n","protected":false},"author":1,"featured_media":41720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[13],"class_list":["post-41718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-samsung"],"yoast_head":"\n
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