{"id":31848,"date":"2013-04-29T15:38:30","date_gmt":"2013-04-29T18:38:30","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=31848"},"modified":"2013-04-29T15:38:31","modified_gmt":"2013-04-29T18:38:31","slug":"apps-de-chat-superan-al-sms-por-primera-vez-segun-estudio","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/apps-de-chat-superan-al-sms-por-primera-vez-segun-estudio\/","title":{"rendered":"Apps de chat superan al SMS por primera vez, seg\u00fan estudio"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"box\" alt=\"Mensajer\u00eda SMS vs apps\" src=\"https:\/\/www.smart-gsm.com\/blog\/wp-content\/uploads\/2013\/04\/146942668-1.jpg\" width=\"620\" height=\"414\" \/><\/p>\n<p>Seg\u00fan un estudio realizado por Informa para <em>Financial Times<\/em>, las aplicaciones de mensajer\u00eda como WhatsApp, Kik y otras propias de fabricantes como iMessage y BBM han superado en volumen al cl\u00e1sico SMS.<\/p>\n<p>Tradicionalmente, la mensajer\u00eda SMS ha sido el gran ingreso de dividendos para las operadoras, y la situaci\u00f3n deber\u00eda estar levantando se\u00f1ales de alerta para el sector. Sin embargo, todav\u00eda falta para el SMS se extinga, ya que a\u00fan supera a la mensajer\u00eda por app en cantidad de usuarios, y el informe asegura que todav\u00eda se generar\u00e1n 120.000 millones de d\u00f3lares de ese servicio.<\/p>\n<p><!--more--><\/p>\n<p>A\u00fan as\u00ed, se proyecta que las aplicaciones generar\u00e1n los 41.000 millones de mensajes por d\u00eda en el 2013, cifra que duplica los mensajes SMS, aunque todav\u00eda el sector debe encontrar estrategias de monetizaci\u00f3n satisfactorias y en ese punto de inflexi\u00f3n marcar\u00e1 la real adopci\u00f3n de uno u otro servicio.<\/p>\n<p><a href=\"http:\/\/www.ft.com\/intl\/cms\/s\/0\/226ef82e-aed3-11e2-bdfd-00144feabdc0.html#axzz2Rr8DicNG\" target=\"_blank\">Financial Times<\/a> via <a href=\"http:\/\/www.theverge.com\/2013\/4\/29\/4281618\/chat-apps-surpass-sms-messaging-volume-study\" target=\"_blank\">The Verge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan un estudio realizado por Informa para Financial Times, las aplicaciones de mensajer\u00eda como WhatsApp, Kik y otras propias de fabricantes como iMessage y BBM han superado en volumen al&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[186,675,130],"class_list":["post-31848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-aplicaciones","tag-mensajeria","tag-mercado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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