{"id":30979,"date":"2013-04-04T21:29:58","date_gmt":"2013-04-05T00:29:58","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=30979"},"modified":"2013-04-04T21:29:58","modified_gmt":"2013-04-05T00:29:58","slug":"facebook-home-estrategia-brillante","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/facebook-home-estrategia-brillante\/","title":{"rendered":"Facebook Home es una estrategia brillante"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"box\" alt=\"Mark Zuckerberg\" src=\"https:\/\/www.smart-gsm.com\/blog\/wp-content\/uploads\/2013\/04\/Mark-Zuckerberg.jpg\" width=\"620\" height=\"340\" \/><\/p>\n<p>Admito que no soy un gran usuario de Facebook. Pocas veces accedo a la red social, rara vez &#8220;me gusta&#8221; algo, y pr\u00e1cticamente nunca publico nada. Ni siquiera recuerdo si lo tengo instalado en el smartphone. Pero por otro lado reconozco que la estrategia que Facebook revel\u00f3 hoy es brillante.<\/p>\n<p>Al contrario de muchos otros jugadores, Facebook ha decidido no hacer su sistema operativo, sino aprovechar las ventajas que brinda una plataforma establecida como Android y tomarla por asalto. <a title=\"Facebook transforma todos los smartphones Android en el Facebook Phone con Home\" href=\"https:\/\/www.smart-gsm.com\/blog\/facebook-home\/\">Facebook Home<\/a> podr\u00e1 correr en cualquier smartphone Android, y eso es mucho m\u00e1s de las unidades que podr\u00eda haber vendido del llamado Facebook Phone y s\u00f3lo utilizando simplemente un poco m\u00e1s que una aplicaci\u00f3n compleja, un launcher que tome el control del tel\u00e9fono &#8211; aunque mucho, pero mucho m\u00e1s sencillo que mantener una versi\u00f3n propia de Android, como Amazon por ejemplo, con un hardware dedicado, marketing y cientos de factores m\u00e1s.<\/p>\n<p><!--more--><\/p>\n<p>El rumor sobre un celular Facebook viene sonando desde hace algunos a\u00f1os. \u00bfPor qu\u00e9 ahora Facebook lanza Facebook Home? Segunda estrategia brillante: Android es el sistema operativo m\u00e1s utilizado en el mundo. Es abierto y permite instalar aplicaciones de cualquier origen, algo que no pasa con el iPhone. Es altamente personalizable, algo que el iPhone no es.<\/p>\n<p>Facebook podr\u00eda haber lanzado Facebook Home hace muchos a\u00f1os, pero como un virus, esper\u00f3 pacientemente el momento para atacar, cuando Android domine el mercado, cuando sea imposible para Google negar su acceso a Google Play y, a si alguna vez lo hiciera, imposible de impedir que se instale desde Facebook directamente.<\/p>\n<p>Por supuesto, Facebook Home tendr\u00e1 serios problemas para entrar en iPhone. Deber\u00e1 ser aprobado por Apple, y a\u00fan as\u00ed, es posible que el nivel de integraci\u00f3n no sea el mismo.<\/p>\n<p>\u00bfEl HTC First? Tan s\u00f3lo una oportunidad para otros de capitalizar a los early adopters. Facebook ya tiene el camino allanado y s\u00f3lo es cuesti\u00f3n de que sus usuarios adhieran.<\/p>\n<p>Habr\u00e1 que ver los detalles, c\u00f3mo reciben los usuarios Facebook Home, y si la implementaci\u00f3n convence. De todos modos, hay que aceptar que la estrategia de Facebook es brillante.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Admito que no soy un gran usuario de Facebook. Pocas veces accedo a la red social, rara vez &#8220;me gusta&#8221; algo, y pr\u00e1cticamente nunca publico nada. Ni siquiera recuerdo si&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[17,1086,6,2690],"class_list":["post-30979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-android","tag-estrategias","tag-facebook","tag-facebook-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Home es una estrategia brillante - Smart GSM Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Home es una estrategia brillante - Smart GSM Blog\" \/>\n<meta property=\"og:description\" content=\"Admito que no soy un gran usuario de Facebook. 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