{"id":27777,"date":"2013-01-04T17:49:02","date_gmt":"2013-01-04T20:49:02","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/?p=27777"},"modified":"2013-01-04T17:49:02","modified_gmt":"2013-01-04T20:49:02","slug":"htc-es-mas-optimista-con-respecto-al-2013","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/htc-es-mas-optimista-con-respecto-al-2013\/","title":{"rendered":"HTC es m\u00e1s optimista con respecto al 2013"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"box\" title=\"htc 2013\" src=\"https:\/\/www.smart-gsm.com\/blog\/wp-content\/uploads\/2013\/01\/htc-sign-e1357332489799.jpg\" alt=\"HTC 2013 estrategia\" width=\"620\" height=\"397\" \/><\/p>\n<p>Hace un a\u00f1o, <a title=\"celulares HTC\" href=\"https:\/\/www.smart-gsm.com\/fabricantes\/htc\" target=\"_blank\"><strong>HTC<\/strong><\/a> se embarc\u00f3 en un gran esfuerzo por recuperar el mercado perdido y su excelencia entre los fabricantes de smartphones Android, pero la compa\u00f1\u00eda continu\u00f3 su decadencia a trav\u00e9s de todo el 2012, siendo uno de los peores a\u00f1os de HTC en su corta historia.<\/p>\n<p>HTC este a\u00f1o intentar\u00e1 revertir nuevamente la situaci\u00f3n, aunque su CEO, Peter Chou, es m\u00e1s optimista con respecto a esta vez. &#8220;Lo peor para HTC probablemente ya haya pasado. El 2013 no ser\u00e1 tan malo. Nuestros competidores fueron muy fuertes y tuvieron muchos recursos, volcando mucho dinero en marketing. No hemos hecho lo suficiente en el frente de marketing&#8221;.<\/p>\n<p><!--more--><\/p>\n<p>Chou no entr\u00f3 en detalles sobre c\u00f3mo HTC revertir\u00e1 la situaci\u00f3n, aunque destac\u00f3 a China como factor clave de ventas y para su crecimiento futuro y tratar\u00e1 de llegar m\u00e1s r\u00e1pido al mercado con nuevos productos y tecnolog\u00eda emergente en el 2013. &#8220;Aunque no tenemos tanto dinero para enfrentar [a Samsung y Apple], el hecho m\u00e1s importante es tener productos \u00fanicos que atraigan a los consumidores. Una cosa que aprend\u00ed de este \u00faltimo a\u00f1o es a actuar r\u00e1pido y responder a los cambios del mercado. Estamos siendo muy flexibles ahora. Estamos constantemente ajustando nuestro plan de ventas y posici\u00f3n en varios mercados&#8221;, asegur\u00f3 el CEO.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887323374504578220860255595952.html?mod=googlenews_wsj\" target=\"_blank\">WSJ<\/a> via <a href=\"http:\/\/www.mobileburn.com\/21091\/news\/is-2013-the-year-htc-finally-turns-things-around\" target=\"_blank\">MobileBurn<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace un a\u00f1o, HTC se embarc\u00f3 en un gran esfuerzo por recuperar el mercado perdido y su excelencia entre los fabricantes de smartphones Android, pero la compa\u00f1\u00eda continu\u00f3 su decadencia&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[1086,33,130,619],"class_list":["post-27777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-estrategias","tag-htc","tag-mercado","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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