{"id":23491,"date":"2012-06-14T10:31:07","date_gmt":"2012-06-14T13:31:07","guid":{"rendered":"https:\/\/www.smart-gsm.com\/blog\/htc-se-mantiene-firme-en-no-vender-celulares-de-gama-baja\/"},"modified":"2012-06-14T10:31:07","modified_gmt":"2012-06-14T13:31:07","slug":"htc-se-mantiene-firme-en-no-vender-celulares-de-gama-baja","status":"publish","type":"post","link":"https:\/\/www.smart-gsm.com\/blog\/htc-se-mantiene-firme-en-no-vender-celulares-de-gama-baja\/","title":{"rendered":"HTC se mantiene firme en no vender celulares de gama baja"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smart-gsm.com\/blog\/wp-content\/uploads\/2012\/06\/htc-logo-sign-legend.jpg\" width=\"620\" height=\"428\" alt=\"htc celulares gama baja\" title=\"htc celulares gama baja\" class=\"center\" \/><br \/>\n<b><a href=\"https:\/\/www.smart-gsm.com\/fabricantes\/htc\" target=\"_blank\" title=\"celulares HTC\">HTC<\/a><\/b>, que alguna vez experiment\u00f3 un gran \u00e9xito en el mercado de los smartphones, actualmente est\u00e1 perdiendo mercado en manos de sus competidores. Sin embargo, se mantiene firme en su estrategia de vender solamente tel\u00e9fonos celulares de gama media y gama alta. &#8220;No queremos destruir nuestra imagen de marca&#8221;, asegur\u00f3 Peter Chou, CEO de HTC en una entrevista con <i>The Wall Street Journal.<\/i> &#8220;Nosotros insistimos en utilizar mejores materiales para fabricar mejores productos que ofrecen una experiencia premium. Muchos consumidores quieren eso.&#8221;<\/p>\n<p>Las declaraciones del CEO del fabricante llegan en un momento en donde <b>muchos empiezan a cuestionar la estrategia actual de HTC<\/b>, que a diferencia de Motorola y Samsung, que lanzan celulares de gama baja en el popular mercado chino, mantiene la idea de no lanzar &#8220;celulares baratos&#8221; para aumentar su porci\u00f3n de mercado.<\/p>\n<p><!--more--><\/p>\n<p>HTC en cambio planea aumentar sus esfuerzos de marketing y expandir su red de distribuci\u00f3n a mercados emergentes. Chou asegur\u00f3 que las ventas en China ser\u00e1n al menos tres veces las del a\u00f1o pasado, y las ventas a India y otros mercados emergentes crecen s\u00f3lidamente. &#8220;Creemos que nuestra estrategia es exitosa&#8221;, asegur\u00f3 el ejecutivo.<\/p>\n<p><a href=\"http:\/\/online.wsj.com\/article\/SB10001424052702303822204577464260598180308.html\" target=\"_blank\">WSJ<\/a> via <a href=\"http:\/\/www.bgr.com\/2012\/06\/13\/htc-low-end-smartphones-sales\" target=\"_blank\">BGR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HTC, que alguna vez experiment\u00f3 un gran \u00e9xito en el mercado de los smartphones, actualmente est\u00e1 perdiendo mercado en manos de sus competidores. Sin embargo, se mantiene firme en su&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4],"tags":[246,1086,33,130,619],"class_list":["post-23491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-china","tag-estrategias","tag-htc","tag-mercado","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HTC se mantiene firme en no vender celulares de gama baja - SmartGSM - Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HTC se mantiene firme en no vender celulares de gama baja - SmartGSM - Blog\" \/>\n<meta property=\"og:description\" content=\"HTC, que alguna vez experiment\u00f3 un gran \u00e9xito en el mercado de los smartphones, actualmente est\u00e1 perdiendo mercado en manos de sus competidores. 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